Monday, January 17, 2011
Linda "the Bra Lady" Becker and her bra-fitting team have matched thousands of women with the proper foundation garments for over twenty years. While attending a mastectomy bra fitting class hosted by the American Cancer Society, Linda was shocked to find out that most women were wearing the wrong bra size and operating under the medieval notion that an uncomfortable fit was acceptable. She has since built a business committed to helping women of all sizes find bras that look and feel great.
My own bra epiphany came in the form of an e-mail lingerie advertisement which contained a sizing calculator much like the tool used to figure out a mortgage payment. By entering the measurements around the rib cage and across the fullest part of the breast, the correct size magically appears with the press of the button. I had become frustrated with my 34A riding up my back, and decided to see if this Internet Ouija board would give me an answer. Note to tiny self- don't ask the question if unprepared for the answer.
Imagine my horror when 36AA popped up in the little box on my computer screen. While I realize we're talking about a bra size and not a jail sentence or cancer diagnosis, as a 50 year old woman I thought I had left the training wheels behind in junior high. A quick online search found few 36AA's that weren't decorated with polka dots or bunnies. I suddenly found myself breaking out in hives before the high school dance. Oh my God! Is that a zit? Really? He said he likes me? Really?
I yanked myself out of algebra class and eventually found an age-appropriate model made by Wacoal, ordered it and blessed them for their sensitivity to the smaller set. When it arrived, I tried it on, took it for a test drive and it's been smooth sailing ever since.
Last week my friend forwarded me an e-mail for Linda's Bra Salon. She and her sister had indeed found the perfect fit on their visit and received regular e-mails from the store. Teaming up with Bra Recyclers, Linda is donating gently used or new bras on the one year anniversary of the earthquake in Haiti. A discount will be e-mailed to all those who donate, the size of the discount depending upon the number of bras sent. Soon a box filled with 34A's will be on its way to Linda and Bra Recyclers, who will in turn make sure they reach the women who so desperately need them. If you'd like to help them reach their goal of 1000 bras, you can send used or new bras to:
c/o Operation: Bras for Haiti
68 Jay Street Suite 401
Brooklyn, NY 11201
Be sure to include your name and email address so they can email the discount to you.
You can also drop items off at the store at 828 Lexington Avenue between 63rd and 64th streets in New York City. While you're there, you might want to treat yourself to a little attention from Linda and her staff.
Of course, you can always benefit from Linda's expertise by visiting her website at http://www.lindasonline.com/.
Believe me, there's nothing like a great fitting bra that knows its place and stays there. I'm proud to say that
soon my 34A's will find their place in Haiti.
Photo- Against the backdrop of my vintage childhood bedspread, Ms. Grace models one of my retired 34A's. I must admit it fits her better than it ever fit me.
Posted by Banjoan at 12:58 PM